About ENRICH • Established 2018

Engineering insight.
Management discipline.
Practical impact.

ENRICH is a Jordanian Business Management and Engineering Consulting firm bringing together transport engineering, project controls, commercial management and policy advisory to help public authorities, developers and businesses make stronger, implementation-ready decisions.

2018 Established in Jordan as a multidisciplinary business management and engineering consulting firm.
50+ Traffic studies referenced in ENRICH's traffic management and transportation practice.
12 Governorates covered by a nationwide Jordan passenger-transport study and demand assessment.
450 km Approximate Aqaba–Amman corridor length covered by 2026 traffic-impact and traffic-management work.

A consulting firm built around multidisciplinary expertise and practical delivery.

ENRICH was established in 2018 in Jordan, specializing in Business Management and Engineering Consulting. The firm supports clients through planning and design, implementation and validation, with the ambition to be a leading advisory resource for construction project management, policymakers and businesses in the Middle East and internationally.

Our model brings together highly qualified experts and consultants from diverse disciplines. The team combines engineering and transportation knowledge with project controls, contracts, claims, risk, business strategy, policy and research capabilities so that technical analysis can be converted into decisions that are commercially aware and operationally realistic.

ENRICH's client approach is deliberately tailored: listen carefully, understand the context, identify the gaps, define the right analytical or management response and develop practical solutions suited to the client's objectives. This approach supports assignments ranging from traffic-impact studies and road-safety inspections to public-transport planning, major infrastructure programs, contract administration and economic advisory.

Evidence-led consulting with an implementation mindset.

Whether the assignment is transport, infrastructure, commercial or policy-focused, ENRICH emphasizes clear evidence, experienced professional judgment, coordinated disciplines and recommendations that can be acted on.

01

Understand the context

We start with the client objective, operating environment, stakeholders, constraints and decision requirements.

02

Build the evidence

Field surveys, data collection, modelling, technical review, contractual analysis and research are selected to fit the problem.

03

Integrate disciplines

Engineering, planning, commercial, project-control, risk and policy perspectives are coordinated rather than treated in isolation.

04

Deliver practical outcomes

Recommendations are structured to support implementation, investment, approvals, operations, governance and project delivery.

Six core advisory areas, connected by one multidisciplinary team.

ENRICH's company profile organizes its advisory work across six main areas. The current website expands those areas into specialist service lines so clients can engage ENRICH for a focused scope or an integrated assignment.

Traffic Management & Studies

Traffic and transport modelling, road safety, public transport, parking, traffic-impact assessments, surveys, data collection, due diligence and infrastructure demand studies.

Explore Traffic Services

Transport & Logistics Studies

Transportation policy, planning and strategy, transport economics, operations and management, logistics advisory and trade-supporting transport analysis.

Explore Transport & Logistics

Claims, Contracts & Delay Analysis

Contract administration, quantum review, forensic delay and disruption, claims management, dispute avoidance and independent assessment of disputed matters.

Explore Claims & Disputes

Planning, Cost & Risk Management

Planning, scheduling, monitoring, project controls, cost control and structured risk management supporting on-time, within-budget project delivery.

Explore Project Controls

Economic Policy

Strategy development and implementation support, trade policy, industrial policy, and economic and social studies for public-sector and business decision-makers.

Explore Economic Policy

Business Environment & Reform

Business-environment research and reform, corporate governance and capacity building designed to support policymakers, startups, SMEs and private-sector growth.

Explore Business Reform

Transport engineering backed by project, commercial and risk management.

ENRICH's strongest differentiation is the ability to connect transport and traffic analysis with the management disciplines required to deliver infrastructure programs effectively.

  • Traffic surveys and field data collection
  • Traffic and transport modelling
  • Road safety studies and inspections
  • Public transport and demand studies
  • Parking studies and assessments
  • Transport planning and economics
  • Planning, scheduling and monitoring
  • Contract administration and management
  • Forensic delay and disruption analysis
  • Claims and dispute avoidance
  • Cost control and project controls
  • Project and contractual risk management

Traffic Analysis & Design Software

ENRICH's current company profile identifies a broad software stack supporting intersection analysis, traffic simulation, vehicle movement, roadway design, demand forecasting and network performance assessment.

Synchro SIDRA AutoTURN HDM-4 AutoCAD Civil 3D VISSIM HCS+ TransCAD HCS

Recent assignments demonstrate the scale and breadth of ENRICH's work.

The 2026 project portfolio includes national transport policy work, major urban and interurban infrastructure assignments, border operations, traffic-impact analysis and road-safety projects.

Jordan • Passenger Transport

Nationwide Passenger Transport Demand Study

12

A comprehensive assessment across Jordan's 12 governorates covering current demand, future demand forecasting through 2033, impacts on public transport and traffic safety, and policy recommendations for government and private investment decisions.

Jordan • Strategic Infrastructure

Aqaba–Amman Water Desalination & Conveyance Project

450 km

Traffic Impact Assessments, Traffic Management Plans and road-diversion strategies across an approximately 450 km corridor divided into eight zones, supporting safe and efficient delivery of a major interurban infrastructure program.

Jordan • Border Operations

Jaber Border Center Operational Assessment & Redesign

180%+

Detailed traffic data collection, circulation analysis, capacity assessment and VISSIM-based scenario testing supported an optimized layout reported to improve overall operational performance by more than 180% while reducing delays and improving safety.

Jordan • Urban Mobility

King Abdullah II Road Development

5,000

Traffic analysis supporting a major flyover and BRT-integrated corridor included automatic and manual traffic counts plus questionnaire surveys of 5,000 road users and public-transport passengers to inform design and future-demand decisions.

Jordan Saudi Arabia Qatar Albania Middle East & International

Experienced specialists behind ENRICH's multidisciplinary work.

ENRICH brings together engineering, transport, project controls, contracts, claims, trade and business-development expertise. Our specialists work as integrated teams so technical analysis, delivery strategy and commercial decisions stay connected from the outset.

Dr. Lina Shbeeb - ENRICH

Dr. Lina Shbeeb

Co-Founder, CEO

Senior consultant specializing in engineering management, planning, traffic planning and transportation engineering.

Sami Hamamdeh - ENRICH

Sami Hamamdeh

Partner, Managing Director

Senior road maintenance, material quality control, traffic and transportation expert with extensive civil engineering experience.

Ms. Maha Ali - ENRICH

Ms. Maha Ali

Co-Founder, Business Consultant

Senior trade expert specializing in international trade and trade policy, with business and industrial engineering qualifications.

Mohammad Hamamdeh - ENRICH

Mohammad Hamamdeh

Partner, Projects Director

Planning, cost control and contract specialist supporting project controls, commercial management and delivery.

Dr. Fadi Al Khairi - ENRICH

Dr. Fadi Al Khairi

Senior Claims & Contract Specialist

Senior claims, contract and delay-analysis expert supporting complex construction and dispute-related assignments.

Tareq Abu Shaar - ENRICH

Tareq Abu Shaar

Business Development Manager

Business development professional with an MBA and civil engineering background, supporting partnerships and client development.

Dalal Al Soud - ENRICH

Dalal Al Soud

Senior Planning & Contract Specialist

Planning and contract specialist with project-management engineering and civil engineering qualifications.

Ibrahim Al Zureiqi - ENRICH

Ibrahim Al Zureiqi

Traffic & Roads Engineer

Traffic and road engineer supporting traffic studies, transportation analysis, field work and project execution.

Team composition is tailored to each assignment and can be extended through ENRICH's wider specialist and partner network.

Meet the Full Team

A broader expert network when the assignment requires it.

ENRICH believes collaboration among experts is essential to quality consulting. The company profile describes a network of business partners with diverse specialties, alongside work for public agencies, developers, contractors and other organizations. This network supports tailored teams that can match the technical and management needs of each assignment.

Need an engineering, transport or project-advisory team?

Talk to ENRICH about traffic and transport studies, road safety, logistics, infrastructure project controls, contracts, claims, risk, economic policy or a multidisciplinary scope.